Avengers: Assemble
Sometimes, user acquisition lags. Sometimes, it lags a lot. I was assigned to a special task force dedicated to creating scalable assets to test, slice, dice, modulate, and iterate to attract new users. The name of the game is “volume.” We’re called the “scaled growth pod,” but that wasn’t quite grandiose enough for us, so we rebranded as the Avengers. Waiting for that cease and desist from Marvel any day now.








