Product Launch
Roku Smart Home.
Scroll ↓
Welcome Home.
Home isn’t just in front of the TV. Roku—America’s #1 budget-friendly TV streaming service—was ready to step out of the living room. My role for Roku’s newest product category was to give Roku Smart Home a life, a personality, and an identity. As copy lead for everything from brand guidelines, to packaging, to web, to product videos, to on-device and print marketing, I brought smart home, well, home.
This multi-phase launch started with developing core content messaging for 21 (!) products as well as product sub-categories, subscriptions services, and the Roku Smart Home mobile app. From there, I worked with designers, product managers, and UX strategists to create the best possible retail and online consumer experience.
Go ahead and look around. My smart home is your smart home.