Announce Campaign
We made this for you.
Scroll ↓
A smart TV made by Roku? Well, that just makes sense.
Above is the tagline for Roku’s first ever Roku-branded smart TV—designed, built, and sold by Roku with our delightfully simple OS built right in. To announce the exciting new lineup of TVs, I worked with a team of creatives to bring the beloved Roku City characters to life. I penned an earnest, simple message for our characters to deliver on our behalf: We made this for you.
These campaign assets were used across a variety of channels: web, print, social, email, and on-device.
