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“Wait, Roku does smart home?”

…Said 74% of Roku users, still, a year after launch. An arresting, eye-catching awareness campaign was in short order, and we delivered. Punchy, pithy copy paired with bold, saturated colors (and cute animals) landed on people’s Roku devices, in their inboxes, and on the Roku home page in Q3. We don’t have a comprehensive readout of direct sales quite yet, but I can tell you the squirrel captured significant click-through. We will be sure to incorporate squirrels into future campaigns.