Out of home
Walmart retail display.
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More eyes? Say less.
When Walmart approached us and offered us an an entire Roku-branded smart home display, who were we to decline? 96% of Roku Smart Home sales are still in-store, so it was a great opportunity to create brand awareness and get more eyes on our products.
We mocked up two options per Walmart’s request—a 16 ft. display with Roku-branded primary module, and a 12 ft. display that’s Roku all the way down. Walmart chose the 12 ft. display, giving us even more real estate to message our value props. Take a look at the mocks and photos from real customers in the wild.
